United states

Our Story

Versele-Laga is a fourth-generation family business started in 1932 by Prudent Versele. Located in Deinze, Belgium, we are one of the largest pet food manufacturers in Europe, with a market presence in over 75 countries and manages 11 pet food and pet care production facilities worldwide. Versele-Laga produces over 2,100 branded food and care products for a vast array of animals including pet bird and small animals, wild birds, dogs, cats, horses, farmyard animals, pigeons and many more.

Our Values

With over 85 years of experience in animal nutrition, Versele-Laga develops pet foods that pet parents can trust. Its vision is built upon four pillars of values that are common to everyone in the organization:

Respect — Understanding that it all begins with respect for the environment, pets and all animals, pet parents, business partners and our employees. It’s about listening to and understanding the needs of all involved and developing responsible solutions to those needs.

Passion — Devoting our efforts every day to provide the best customer service and nutritionally complete pet products on the market. Our true passion will always be the wellness of your pets.

Expertise — Sharing our experience and knowledge in the animal food and care industry, with our business partners and most importantly the pet parents that rely on us to care for their pets.

Responsibility — Standing behind every product we make and assuring our customers that their trust is our most valuable asset. We also believe in giving back to the pet community by supporting various bird conservation, pet health care projects and non-profit foundations.

Our Commitment in the USA

For Pets — At the end of 2015, Versele-Laga entered the North American companion pet market by acquiring Goldenfeast, a super-premium bird food manufacturer in Pennsylvania. In October 2018, we solidified our commitment in the United States by joining forces with Higgins Premium Pet Foods in Miami, Florida. Founded in 1972, Higgins is a second-generation, family owned company and a leading manufacturer of premium companion bird and small animal foods.

Versele-Laga is committed to identifying and meeting the needs of pet parents in the U.S. with natural and innovative nutrition for their pets. As part of this commitment, all our pet foods developed for the U.S. market meet the following ingredient requirements:

  • No artificial preservatives, flavors or colors
  • Colors sourced from grasses, herbs, and vegetables
  • Animal proteins in small animal foods to better reflect omnivore dietary protocol
  • No Genetically Modified Organisms (GMO) in any herbivore diets
  • The use of extruded morsels for better palatability, longer fibers, & higher nutrient bioavailability

The first of these U.S. specific products lines launched under the Versele-Laga brand include Complete All-In-One Nutrition and Nature Forage Blends, Snack Nature Mixes and Nature Hay Bouquets.

For Pigeon Fanciers — Versele-Laga pigeon foods and supplements have been distributed throughout the United States for many years. The Plus I.C.+ assortment with the special immunity concept is recognized for its superior quality. It has become the preferred way of feeding pigeons amongst many of the U.S. top fanciers and creates the difference between a pigeon and a champion pigeon.

More info:
For more info and details of the Versele-Laga products you can click on any of the catalogs below or contact us at:
The Higgins Group Corp.
3198 NW 125th St.
Miami, FL, 33167
800 878 2666