WORLD ANIMAL HEROES 2020
On World Animal Day, we launched a campaign in which everyone could nominate their personal animal heroes. To Versele-Laga, animal heroes are people who unconditionally care for animals every day. We have learned that there are a great many animal heroes and the reactions have been heart-warming. It is good to see that many people - like us - want to take care of pets and the special bond we share with them.
We rewarded several animal heroes in Belgium, the Netherlands, France and Germany with pet food.