We proudly announce a three-year partnership with promising local cycling talent Febe Jooris (cyclist at AG Insurance Soudal Quick-Step). As an ambassador for Versele-Laga, Febe will play a key role in promoting a healthy lifestyle and the importance of nutrition. Moreover, she will enhance our company's presence at sporting events, including the seventh edition of the Versele-Laga Classic on 9 & 10 December.

SHARED INTERNATIONAL AMBITIONS, PASSION FOR ANIMALS, AND A HEALTHY LIFESTYLE

We embark on a three-year journey together, and there are several compelling reasons:

  • Local anchoring: As a family business with over 90 years of history in Deinze and a strong connection to the city, Versele-Laga is committed to supporting local sports initiatives.
  • Cycling talent from Deinze: Febe Jooris, a rapidly rising cycling talent at AG Insurance Soudal Quick-Step, is the first Belgian woman to win a time trial medal at the World Championships, making her already a sports icon in Deinze.
  • International ambitions: We both aim for significant international success and aspire to rise to the world's top in our respective disciplines together.
  • Healthy lifestyle and nutrition: At Versele-Laga, we nurture the bond between humans and pets every day with the best nutrition and care products for a healthy and happy pet. We also promote a healthy lifestyle where exercise is essential. Febe Jooris is a symbol of a healthy lifestyle and nutrition and can help convey this message through various initiatives.
  • Shared passion for pets: We are united by our love and dedication to pets, with over 90 years of expertise in developing specialized pet nutrition and care, and Febe Jooris' personal connection with her dog Gust, cat Milou, and canaries Jules & Jos.

Follow Febe closely at https://www.instagram.com/febe_jooris/.