Animals are our world. That’s why we care for both them and their caregivers, so pet owners everywhere get more out of their bond. Because every 2 seconds, someone somewhere feeds an animal with our products.
Every day, we get up early to nurture the bond between you and your pet. Discover the 4 pillars of our passion for humans and animals.
As caregiver and guide for pets and the owners that take care of them, we want to strengthen and protect this unique bond. We do this by taking our responsibility in social projects with organisations that share the same values. And by playing our part in bird preservation initiatives. From a parrot shelter in Tenerife to a guide dog school in Genk.