The vision of Prudent Versele

We're in 1932. Great-grandfather Prudent Versele leads a small family company with only a garden restaurant and a grocery shop. It doesn’t take long before he sees the potential. His dream is to produce quality-compound fodder and launch it on the market. Very soon, he makes it happen.

The fodder of Versele gains popularity. Only five years later, he could hardly meet the enormous demand. That is when he decided to build his first fodder plant in the Belgian city of Deinze.

His success quickly grew in the following years. The factory continued to expand, becoming one of the most modern and efficient in its time.

Quality nutrition tailored to every pet 

It’s not just the Versele family that gave it their all to create top quality nutrition. Their employees shared this burning ambition. And very quickly, Versele-Laga - led by the second and third generation - also made quality compound feed for pigeons, birds, dogs, cats, horses and farm animals. Not surprising, because from the 70s onwards, more families raised pets in their own homes.



Expertise all over the world

Today, more than 15.5 million animals in over 85 countries enjoy Versele-Laga pet nutrition. Because after the expansion to Western and Eastern Europe, the fourth generation succeeded in making the range reach China and the US in 2010.

With a wide variety of over 2000 balanced and carefully composed nutrition and care products, animal lovers everywhere keep their young and older pets healthy and happy. All thanks to our shared passion and respect for animals, and by following the latest market developments closely, with new investments and refined product innovations. 


Beating heart in Deinze

Versele-Laga has grown into an international manufacturer of pet nutrition and care brand products with seven factories in Europe, one in China and two in the United States. Versele-Laga sells its products worldwide in more than 85 countries.

At the same time, we remain a local family company, true to its roots in Deinze, a place where our employees share the same ambition: going the extra mile to keep every animal healthy and active, no matter the age, breed or type. And this through carefully composed pet nutrition and care products. That is how we feed the bond between you and your pet every day!

Our Ambition

Pets are our world. That’s why we care for both them and their caregivers, so pet owners everywhere get more out of their bond. Because every 2 seconds, someone somewhere feeds an animal with our products.

Our Values

Every day, we get up early to nurture the bond between you and your pet. Discover the 4 pillars of our passion for humans and animals.

Our difference

From a parrot shelter on Tenerife to schools training guide dogs: discover how people and pets help each other with our continued support. And become part of the difference.