How do we make a difference every day?

As caregiver and guide for pets and the owners that take care of them, we want to strengthen and protect this unique bond. We do this by taking our responsibility in social projects with organisations that share the same values. And by playing our part in bird preservation initiatives. From a parrot shelter on Tenerife to a guide dog school in Genk.

Loro Parque Fundacíon

This organisation on the Canary Islands protects hundreds of parrot and parakeet species that are threatened by extinction.

Guide dog school for the visually impaired Genk

Since 1983, this centre trains dogs to become guides for the blind and visually impaired so they can get around quickly, safely and independently.

Zwerfkat in Leuven (Stray cat in Leuven)

This non-profit organisation takes care of stray cats in Leuven (BE). With 70 volunteers, they provide coordinated feeding and sterilisation of stray cats and temporary shelter for lost cats.

Emotional assistance dogs

In France, LOL, Ouchi, Orphée and Scout are legal assistance dogs that support crime victims during difficult moments such as an interrogation or trial. The dogs' sensing ability provides a calming effect to victims or witnesses, and can help them cope with trauma.

Emotional support dog FLUF

Since 2021, emotional support dog Fluf has been a full member of the Ghent police force. His role is to support and calm victims and witnesses of traumatic experiences.

Emotional support dog SAM

At youth care Emmaüs Antwerp you may well come across emotional support dog Sam. This wagging quadruped has been supporting children and young people aged between 12 and 20 years old since 2022.


This organisation trains different types of assistance dogs. It gives people with a motor or auditory impairment, ASD or other impairments a better life.

Garden of Narnia

The Garden of Narnia welcomes mainly social senior dogs of medium to large breeds. There, they can enjoy their old age in a pack and in a homely atmosphere. Younger dogs with disabilities, chronic conditions or trauma are also welcome at the Garden of Narnia.

Helga's Cat Home

Founder Helga Gillé has been taking in lost and neglected cats since 1999. Together with a motivated team consisting of volunteers, foster families and vets, they ensure that all lost and neglected cats receive the best care until they too have found their purr-fect match.

Nally’s Parrot Shelter

This organisation receives, cares for and informs owners about the behaviour of various psittacines. It is also possible to adopt.

Canine Assisted Therapy

At the Sint-Jan Baptist psychiatric centre in Zelzate, patients get the chance to resocialise a shelter dog under expert supervision. This therapeutic way of working contributes to working towards the resocialisation of both person and dog.


This organisation trains puppies to become assistance dogs, seizure response dogs, institutional dogs or autism dogs. In this way, Hachiko has already given many people a better life.

Weltvogelpark Walsrode

The largest bird park in the world, which houses, breeds and preserves thousands of birds of hundreds of species.

Our story

From a small family company to an international specialist in quality pet nutrition and care? Only with the right passion and care. Ever since 1932.

Our Values

Every day, we get up early to nurture the bond between you and your pet. Discover the 4 pillars of our passion for humans and animals.

Our difference

From a parrot shelter on Tenerife to schools training guide dogs: discover how people and pets help each other with our continued support. And become part of the difference.