Think global, act local

 

Versele-Laga strengthens its market position in the United States by acquiring The Higgins Group Corp.

Continuing its vision to become the preferred brand of American pet parents, Versele-Laga has acquired The Higgins Group Corp. “Higgins is a perfect match for the Versele-Laga DNA of being a family-owned manufacturer of branded pet foods and care products” says Gwijde Versele, CFO of Versele-Laga. “There are many synergies and complementarities between both companies and the different market segments of pet parents and professionals we serve. Versele-Laga is a category leader in many European markets for pet bird and small animal foods and care products while Higgins holds a strong position in the US market with its natural bird and small animal foods.”

“With the acquisition of Higgins, Versele-Laga adds a full-service bird and small animal food production facility in the US to its Cavalor premium horse feed production plant in Dalton, Georgia” says Frederic Boone, CEO of Versele-Laga. Higgins is a trusted and nationally recognized brand to pet parents in the United States. The combination of Higgins’ established distribution channels and expertise in the US pet market and Versele-Laga’s infrastructure and global pet industry experience will create innovative new products and expanded brand offerings to meet the evolving needs of pet parents. By joining forces, we are committed to becoming the brand of choice.




132 years of combined experience in animal nutrition

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